Saturday, 16 November 2013

Using Technology to Make Sales Easier

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If you run any sort of stand or market stall that relies mostly on cash payments, there are some easy ways you can transition to eCommerce to not only make sales easier on yourself, but to also make your product available to all customers, many of whom may not carry cash with them. There are some additions you can make to your business that will make it more technologically savvy, and also increase the number of sales you make because of the ease with which customers can access and pay for the product you sell.

Keeping Track of Inventory and Sales

If you rely on your product sales as your major source of income, you likely have lots of inventory and need a way to keep track of it. This will be especially helpful to you when it comes time to file your taxes, as having all your sales in one, easily accessible electronic place can make things more efficient and accurate. If you rely on being out of the house for your sales, you’ll need a mobile device that lets you keep track of things. This will require either a Wi-Fi connection or a device that has access to an online mobile network. You can download eCommerce programs that allow you to keep track of every individual sale, making it easy to know at the end of the day how many you sold of each product and how much money you made in sales. Another bonus of keeping track of things electronically is that you can look at sales totals daily to see which products sold the most in different situations. For example, if you sell crafts, and you sold a lot of one color on a particular day, you might know that the next time you sell your craft at that venue, you should stock more of that color.

Making Payments Easier

A big move in eCommerce is making various types of payment available for your customers. Since many people don’t always carry cash with them, it is greatly to your advantage to start taking credit and debit card payments, even when you are on the go with your business. You can purchase an iPad credit card swiper that will let you swipe cards, accept the payment straight to your electronic account, and have customers use the touch screen to sign for their purchases. This is efficient and easy and allows you to use a mobile device to take electronic payments. Many eCommerce users take advantage of this to keep up with the competition, and you should consider making the move as well.
Making some technological advances in your business is easier than you might think, and the additions can improve your business’s reputation as well as help you gain in profits. You are likely to enjoy the ease and efficiency of keeping track of your business electronically. You might also find that, when customers have access to their debit or credit cards as payment, they spend more money than they would if you took cash only payments.
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