.1 percent from 2003 to 2004, compared to an average growth of 12.2 percent. The report estimates more than 8.1 million mystery shops were conducted in 2004. The report represents the first industry association attempt to quantify the size of the mystery shopping industry. The Independent Mystery Shoppers' Coalition reports there are 1.5 million mystery shoppers in the United States alone. Similar surveys are available for European regions where mystery shopping is becoming more embedded into company procedures.
As a measure of its importance, customer/patient satisfaction is being incorporated more frequently into executive pay. A study by a U.S. firm found more than 55% of hospital chief executive officers surveyed in 2005 had "some compensation at risk," based on patient satisfaction, up from only 8% to 20% a dozen years ago."
CBC Television's news magazine program Marketplace ran a segment on this topic during a January 2001 episode.
Judul:
Statistics of mystery shopping
Rating: 100% based on 99998 ratings. 5 user reviews.
Ditulis Oleh 06:01
Rating: 100% based on 99998 ratings. 5 user reviews.
Ditulis Oleh 06:01
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